HOYA Vision Care announces the October 2026 appointments of Pamela Andrews as Vice President of Marketing, North America, and Kellie Wesley as National Sales Director, ECP. These appointments strengthen the company’s leadership team and support its commitment to helping eye care professionals and strategic customers succeed through innovative solutions, exceptional service, and trusted partnerships.
Pamela Andrews Named Vice President of Marketing, North America
Andrews brings more than 20 years of experience in product strategy, market development, digital transformation, and commercial leadership within the vision care industry. Most recently, she served as Interim Vice President of Marketing at ZEISS, where she led digital marketing transformation initiatives and supported key business priorities. Her experience spans commercial transformation, new business development, global service launches, and go-to-market strategy. She also serves on The Vision Council’s Marketing & Communications Committee, reflecting her commitment to advancing the vision care industry.
In her new role, Andrews will lead HOYA’s marketing organization across Canada and the U.S., overseeing Product Management, Channel Marketing, Digital Marketing, and Brand Communications. She will guide marketing strategy to strengthen customer engagement and enhance HOYA’s position across its lens technologies and lab services portfolios.
“Pamela is a highly respected leader with a deep understanding of the vision care industry, our customers, and the trends shaping the future of eye care,” said Steven Haifawi, SVP, U.S. Commercial, HOYA Vision Care North America. “Her experience building brands, accelerating innovation, and leading transformational initiatives makes her an outstanding addition to our leadership team. As we accelerate our growth strategy across North America, Pamela’s leadership will be instrumental in shaping the future of our marketing organization and strengthening our connection with customers across every channel.”
Kellie Wesley Returns to HOYA as National Sales Director, ECP
Wesley returns to HOYA, where she previously held key commercial roles, including Strategic Account Manager and District Sales Manager/National Account Manager. During her time with the company, she helped drive strategic account growth, strengthen customer relationships, and support the sales organization’s success.
Since then, Wesley has expanded her leadership experience through roles at ABB Optical Group, Euclid Vision, and STAAR Surgical. Across these organizations, she led strategic accounts, negotiated enterprise agreements, developed customer partnerships, and drove revenue growth throughout the optical industry.
As National Sales Director, ECP, Wesley will lead HOYA’s U.S. ECP sales organization, overseeing sales strategy, customer engagement, and commercial execution. She will partner with sales leaders and cross-functional teams to advance commercial initiatives, capitalize on market opportunities, and support the organization’s continued success.
“Kellie combines extensive industry knowledge with a proven ability to build strong customer partnerships and lead high-performing teams,” said Steven Haifawi, SVP, U.S. Commercial, HOYA Vision Care North America. “Her passion for customer success, strategic leadership, and understanding of our business make her well-positioned to lead our ECP sales organization through its next phase of growth and evolution. As we build on our momentum and deepen our commitment to customer success, Kellie will play a key role in advancing our commercial sales strategy across the U.S.”
Andrews and Wesley bring decades of combined experience in vision care, commercial leadership, and business development. Together, they will help advance HOYA’s mission of improving life through vision while supporting the company’s continued success across North America.
