HOYA Vision Care, Canada, announced the latest product additions to its family of Sensity light-adaptive lenses, available now to eye care professionals across the country: Sensity 3, Sensity Shine, and its newest addition, Sensity Colours. Light-adaptive lenses are considered a premium enhancement that improves indoor and outdoor visual experience. Today’s patients expect long‑term durability and consistent performance, and HOYA’s legacy of craftsmanship still delivers on that expectation.
Sensity 3 lenses are engineered to deliver longer activation life and more colour stability over time than the leading competitor. Fade back speed is also improved by 44%2, and the lenses darken 21% faster1 than the previous generation of Sensity.
Key Benefits of Sensity 3:
- Longer life:More reliable darkening and clearing performance. In fact, Sensity 3 is up to 3x more fatigue‑resistant than the leading competitor on the market1. For patients, this translates into consistent performance and glare reduction over years of wear.
- Colour stability:Up to 3x more stable than a leading competitor2 under UV exposure equivalent to average usage over a two‑year period. This means the lens colour shade remains consistent even over two years of wear.
- Reactivity:21% faster darkening speed1 and 44% faster fade back speed compared to the previous Sensity generation.2
- Durability:Up to 3x more durable over time than the leading competitor on the market, thanks to a new protective layer that offers better surface integrity.
“With Sensity 3’s durability, leading colour stability and improved fade back speed, HOYA is now offering the best photochromic package,” said Manisa Wozniak, Global Head of Product Category Management. “We believe these improvements best meet the needs of patients, so eye care professionals can have a competitive advantage when dispensing photochromics.”
Sensity 3 lenses are available in two natural colour options, Silver Grey and Bronze Brown, in all materials. They offer reduced blue-light exposure indoors and outdoors, Category 3 outdoor performance, exceptional indoor clarity, and 100% UVA and UVB protection3. Two additional colours, Emerald Green and Oceanic Blue, will be available in 2027.
The new and improved Sensity family addresses more than comfort, performance, and durability. It also delivers unique fashion-forward solutions to meet patients’ needs in all categories.
Celebrate Colour: Introducing Sensity Colours
Sensity Colours light-adaptive spectacle lenses with an eye on the latest trends. These cutting-edge lenses deliver vibrant colour and convenience for trend-setting eyewear enthusiasts seeking fashion and function. Sensity Colours combines HOYA’s premium photochromic technology with six fashionable tint options–two solid and four gradients–all with full UV protection and practical neutral outdoor darkness for optimal glare reduction and a natural, true-to-life visual experience.
Sensity Shine Returns
Just in time for summer, Canadian eye care professionals can once again offer added shimmer and style with Sensity Shine. These light-adaptive lenses deliver a fashion-forward mirrored treatment with the convenience and versatility of Sensity. Sensity Shine is available in our new Sensity Colours and Sensity Dark portfolio for optimal performance in varying light conditions outdoors with a stylish twist!
Eye care professionals throughout Canada can contact their local HOYA Territory Manager for more information about Sensity 3, Sensity Shine, and Sensity Colours. Learn more at hoyavision.com.
1 HOYA data on file. HOYA Internal Product Performance Validation-Sensity 3 -05.2025. Data referring to 1,60 Grey with HC.
2 HOYA data on file. HOYA Internal Product Performance Validation-Sensity 3 -05.2025. Data referring to 1,60 Grey with TOP AR
3 HOYA Data on file. UV Cut and Blue Light Function GQA 2025/3/12 V8. Claims based on ISO 8980-3:2022.
