ic! berlin, a Marcolin-owned German eyewear brand, announces a new partnership with Audi Revolut F1 Team, becoming the team’s Official Eyewear Partner. The alliance brings together organizations united by precision engineering, functional design and a clear modern aesthetic. The partnership is rooted in a shared approach to performance, where innovation is purposeful, design is minimalistic and every detail serves a function.
The announcement comes in a particularly meaningful year, as ic! berlin marks its 30th anniversary. Over the past three decades, the brand has built a strong reputation for engineered eyewear – defined by its iconic screwless hinge, durability, and comfort – while maintaining a clear, contemporary aesthetic. It is a milestone that reinforces ic! berlin’s commitment to purposeful innovation, where every detail is designed to perform.
A Partnership Built on Shared Values
The partnership unites two brands where form and function are inseparable. In Formula 1, performance extends beyond the car to encompass focus, precision and confidence, qualities that align naturally with ic! berlin’s approach to product design.
As Official Eyewear Partner, ic! berlin will support Audi Revolut F1 Team on and off the track, bringing a refined, contemporary sense of style to a high-performance environment.
For Marcolin, the partnership further strengthens the Group’s positioning at the intersection of design culture, premium performance and global visibility, enhancing ic! berlin’s international footprint through the unparalleled global exposure and storytelling platform that Audi Revolut F1 Team provides.
Nicola Zotta, Managing Director of Marcolin, parent company of ic! berlin, commented: “We are thrilled to partner with Audi Revolut F1 Team, who represent a new, highly refined expression of style and design in Formula 1. Our eyewear is engineered with the same focus on precision, clear design and intelligent detail, making it a seamless extension of the team’s design language within the paddock. This partnership allows us to position ic! berlin at the intersection of style and performance in one of the world’s most premium sporting environments.”
Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team added: “At Audi Revolut F1 Team, we are building a brand defined by clarity, confidence and a modern design language. ic! berlin shares this mindset, translating engineering expertise into products with a strong, minimalist identity. This partnership goes beyond function; it is about aligning with brands that bring a clear point of view and elevate how our team is represented within the paddock. Together, we share a belief that true performance and style come from intelligent design and purposeful innovation.”
IC! Berlin is distributed in Canada by Marcolin.
