J.F. REY LAB is a new space for experimentation at the heart of the J.F. REY vision: a place of creative freedom where craftsmanship, innovation and advanced technologies come together to explore new dimensions in eyewear design. An approach that goes beyond the object itself, creating a more immersive experience.
SAKURA fully embodies this spirit. Presented as a Limited Edition, this striking pair of sunglasses draws inspiration from the fleeting beauty of the cherry blossom, interpreted through a contemporary, graphic and poetic lens.
In an exclusive collaboration with ROBERTET, a global reference in fragrance creation, J.F. REY LAB have imagined an olfactory experience that extends the world of SAKURA. A bespoke fragrance inspired by the cherry blossom accompanies the frame in its case, adding a new sensory dimension: design and fragrance, sight and scent.
A poetic design
Sculptural yet weightless.
Complex yet visually light.
Organic in every technical detail.
An exclusive creation by J.F. REY LAB, the SAKURA sunglasses reinterpret the poetry of the cherry blossom – sakura in Japanese – a symbol of fleeting beauty.
The architecture of an emotion
Its construction features a fine metal structure with 3D-printed acetate rings. A combination of materials and innovative technologies, brought together with J.F. REY’s expertise to give SAKURA its refined, sculptural form.
Airy and almost in motion, its organic silhouette unfolds like a corolla around the face: a spectacular openwork structure sculpted through fluid curves inspired by the lightness of petals. A subtle balance between technical precision and poetry, volume and delicacy.
Category 3 brown gradient polarized lenses, with an inner anti-reflective coating, add visual comfort and high UV protection to the design.
Limited to only 350 numbered pieces, SAKURA embodies the spirit of J.F. REY LAB: exploring new approaches to expressing design through eyewear, turning the frame into an experience that is as much seen as it is felt and lived.
A unique collaboration
When design meets fragrance.
For an exclusive scent signature.
J.F. REY collaborates with ROBERTET, the iconic family-run house from Grasse, in the South of France, renowned worldwide for its expertise in natural raw materials and bespoke fragrance creation.
Two Mediterranean companies, two creative worlds, two distinctive areas of expertise, brought together by a shared desire to innovate and create a new sensory experience around eyewear design.
Drawing on the world of SAKURA and the imagery of the cherry blossom, the ROBERTET team has created a Cherry Blossom Eau de Toilette, conceived as the olfactory expression of the frame. A bespoke creation where design and fragrance echo one another, each expressing the same sensibility through its own language. Airy, powdery and luminous, this floral fragrance with fruity notes captures the delicacy and radiance of the cherry tree in bloom.
A sensory fragrance experience
Presented in a 15 ml bottle featuring SAKURA’s signature design codes, the fragrance is offered alongside each frame in its case. An invitation to extend the J.F. REY experience beyond sight: to discover, to feel and to leave a lasting impression.
This unique collaboration between eyewear design and fragrance creation opens new creative possibilities for both houses, offering a new way to experience J.F. REY design.
The Coffret
Inspired by Japanese aesthetics and designed as a precious setting, the coffret extends the SAKURA emotion into the retail space, offering an experience as singular as it is memorable.
Quotes
Quote J.F. REY
“Bringing J.F. REY and ROBERTET together was not an obvious choice. But that is exactly what attracted us: stepping outside our usual way of working and connecting two worlds that, at first, seemed very different. SAKURA is our first collaboration of this kind, and its exclusive fragrance signature makes it a truly new project for J.F. REY and, more broadly, for the eyewear world. An exciting creative encounter, made possible by the talent of the ROBERTET teams.”
Quote ROBERTET
« With J.F. REY, Robertet wanted to take the SAKURA experience beyond design, translating its identity into an exclusive olfactory signature. Inspired by the frame itself, this creation adds a new sensory dimension to the visual experience, revealing another facet of its character and singularity through fragrance.
A meeting of two creative savoir-faire, united by a shared desire: to imagine a new kind of experience, where design and fragrance enter into dialogue, complementing and enhancing one another. »
