Ray-Ban is kicking off its Back to School campaign with global ambassador Jennie front and center, putting the spotlight on one of the brand’s most enduring silhouettes: the Aviator Optics.
An Icon Reimagined for Everyday Vision
First introduced in 1937, the Aviator has spent nearly nine decades evolving from a functional design into a symbol of timeless style and confidence. For this campaign, that legacy is brought into everyday vision — a frame built for clear sight and effortless presence, wherever life takes you.
The design stays true to its roots: a sleek gold metal frame, the signature pilot shape, and a double bridge that instantly signals the Aviator’s pedigree. It’s a look that has always delivered a certain attitude, and this latest iteration is no exception.
Two Lens Options, Endless Adaptability
The Aviator Optic (style 0RX6489 2500) is available with two innovative Transitions lens technologies, each offering its own take on adaptive, all-day comfort.
Transitions® GEN S™ in Ruby
These ultra-dynamic lenses shift seamlessly from fully clear to deep shades, automatically adapting to changing light conditions while pairing iconic Ray-Ban style with all-day visual comfort. The result is a lens that keeps pace with the wearer’s day — indoors and out — without sacrificing the Aviator’s iconic style.
Transitions® Color Touch™ in Ruby Washed
For a softer, more nuanced transformation, the Color Touch lenses move smoothly from subtle tints to deeper shades. This adds a refined wash of colour that complements the classic Ray-Ban design in any light, offering an all-day touch of personality to the frame.
Style That Moves With You
Whether paired with the bold, all-clear-to-dark shift of GEN S™ or the gentler gradient of Color Touch™, the Aviator Optic proves that a design born in 1937 still has plenty to say in 2026. Backed by Jennie’s global reach and the Back to School moment, Ray-Ban is positioning the Aviator not just as eyewear, but as a daily statement of style and.
Ray-Ban is distributed in Canada by EssilorLuxottica.
