Michael Kors is excited to announce its Spring 2026 ad campaign. Photographed by Lachlan Bailey in Saint Tropez, France, the campaign features longtime muse Suki Waterhouse alongside the brand’s newest ambassador: actor and producer Danny Ramirez.
Embracing the beguiling art de vivre of the South of France, Waterhouse and Ramirez channel Saint Tropez’s nonchalant chic in looks styled by Emmanuelle Alt. From the charms of the town to idyllic Mediterranean water views, the imagery captures the laid-back glamour of the Riviera and the joy of traveling in style. The season’s clothes and accessories blend elements of classic French style—stripes, lace, soft ruffles, tailored blazers—with modern ease. Breezy ready-to-wear pairs effortlessly with brand-new takes on the brand’s hero handbags, including the Hamilton Moderne and the Nolita, finishing with shoes and accessories that range in sensibility from tough chic to artisanal sophistication.
A Vision of Relaxed Sophistication
“Stunning natural beauty, rustic charm, effortless glamour—Saint Tropez has it all,” says designer Michael Kors. “It’s the perfect backdrop for our Spring campaign, which is all about relaxed sophistication. I couldn’t be happier with how Suki Waterhouse and Danny Ramirez, who I’m thrilled to welcome to the Michael Kors family, brought the season to life.”
A highlight of the campaign is a series of cheeky film vignettes celebrating two iconic fashion forces: Saint Tropez and Michael Kors. Waterhouse and Ramirez bring humour and elan to their roles, whether leaning into the free-spirited nature of the town or playfully modelling Michael’s signature aviators with the season’s best bags and accessories in tow.
As the season unfolds, Spring 2026 will also feature a wealth of stories featuring local artisans, artists, chefs and more from the South of France, offering insight and inspiration to travellers and underscoring the brand’s long heritage of marrying fashion and travel.
The global campaign will debut in February across digital outlets, as well as social media platforms and traditional outdoor media placement.
Michael Kors eyewear is distributed in Canada by EssilorLuxottica.
