Oakley’s story began in 1975, igniting a history fueled by audacity. Now, the brand legacy unfolds as we usher in a new age of Oakley with the release of “Future Genesis: Chapter One,” an animated fiction film, that fuses Oakley’s almost 50-year legacy with the momentum of a new generation, embracing a vision of hope and acceptance while remaining true to the brand’s DNA.
Oakley announces a new era in its innovative legacy with the release of “Future Genesis: Chapter One,” an animated film and ashcan preview comic by Dark Horse. Set between the original 1992 Max Fearlight film and the 2023 teasers, this chapter propels Oakley’s pioneering spirit marking the beginning of reimagining everything.
Starting today, explore “Future Genesis: Chapter One” at oakley.com/futuregenesis and watch the full video below:
Future Genesis envisions a protopian future, blending Oakley’s nearly 50-year legacy with the momentum of a new generation, embracing a vision of hope and acceptance while remaining true to its DNA. The universe-building of the film and comic book serve to reinvent the brand at every pillar including storytelling, retail, and upcoming product launches.
Oakley is distributed in Canada by EssilorLuxottica.
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