Following the great success of the last two opti’s faces, the WE ARE opti campaign 2025/2026 is entering its third, newly designed round: Curtains up for the new brand ambassadors! Three women and three men from the optical industry are lending their charismatic and (as yet) unknown faces to opti 2026. These six brand personalities are embedded in a lively, dynamic design with a bright, opti-mistic appeal.
This makes the opti 2026 campaign an even clearer commitment to opti being launched jointly, to being the meeting place of the optical industry and its related sectors as well as to the passionate statement: opti – that’s all of us together!
Cathleen Kabashi, Director opti: ‘I am delighted with this impressive mix of strong personalities. Their passion for opti and ophthalmic optics is infectious! No wonder: all six are inspiring representatives of our opti community. They will be great ambassadors accompanying us on our way to opti 2026, supported by the new design with its brighter, positive look & feel. This strengthens the sense of community in the industry – both in the run-up to and then, of course, at opti!’
And these are the new, strong opti personalities:
- Reya Kons: Lecturer at Brandenburg Universitiy of Technology & Berlin University of Applied Sciences
- Christian Metzler: Photographer und passionate collector of glasses, Pforzheim
- Fola Osu: Sales representative, Böblingen
- Tom Luis Platte: Student of B.Sc. Optometry at Munich University of Applied Sciences, Platten Optik & Akustik, Kastellaun
- Daniela Steinkämper: Managing Director Purchasing & Sales of the Viehoff Group, Münster
- Camilla Stramare: CEO Strato Eyewear, Quero Vas (BL), Italy
Click here to learn more about these personalities.
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