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Paul Smith Eyewear Presents the SS26 Advertising Frames

The Spring/Summer 2026 Paul Smith eyewear collection presents fresh interpretations of classic silhouettes, embodying the British design house’s distinctive style and refined vision of timeless designs. Expertly crafted in Italy, the bold shapes of the new sunglasses and optical frames showcase contemporary colour palettes. Meanwhile, the brand’s most recognisable design elements — such as the iconic Signature Stripe — serve as unmistakable expressions of modernity and understated, versatile elegance.

PS26602S PEDLEY

Paul Smith PS26602S Pedley sunglasses in Transparent Burgundy with amber lenses, profile view

Crafted from premium acetate, Pedley features a bold, unisex, rounded shape. Distinctive details include a sun symbol on the temple tips – a unique artist’s mark accompanied by a note from the designer’s saying to “look on the bright side”. Transparent finishes define its striking silhouette, while the contrast between the lens tint and the frame colour adds a refined visual accent, enhancing Pedley’s contemporary appeal. Alongside the Black version featured in the SS26 advertising campaign, Pedley is also available in Transparent Honey, Khaki Havana, and Transparent Burgundy.

 

PS26608 PECKFORD

Paul Smith PS26608 Peckford optical frame in Black with marbled temples, profile view

Peckford, crafted from premium acetate, features a masculine, geometrical frame that blends elegance with a touch of British luxury. On the temple tips, the eye symbol appears as a distinctive artist’s mark, accompanied by a saying from the designer to “keep your eyes open”. Peckford’s colourways, enhanced by horn-effect temples, include the Transparent Avio featured in the SS26 advertising campaign, as well as Transparent Khaki, Transparent Burgundy, and Black.

The SS26 Paul Smith eyewear collection will be sold globally through select optical retailers, department and specialty stores, Paul Smith retail locations, and online at www.paulsmith.com and in the US at www.eyeconic.com.

 

Paul Smith Eyewear is distributed in Canada by Marchon.

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