Persol introduces the SS26 Riviera campaign alongside the new Spring/Summer 2026 collection —an ode to timeless beauty and understated allure, set against the backdrop of the Italian Riviera.
For SS26, the brand turns to the Riviera as both setting and muse: a place where natural splendour meets a refined yet genuine way of life, and where luxury is measured in time well spent and in the quiet precision of every detail. The campaign unfolds at an unhurried pace, shaped by sunlight, sea air, and moments of stillness, where past and present blend effortlessly. Among sunlit palazzos overlooking the water and landscapes untouched by time, the Riviera becomes a reflection of Persol’s vision —an essential elegance grounded in Italian craftsmanship and expressed through a contemporary, deeply personal sophistication.
The Spring/Summer 2026 collection is conceived as a series of impressions —of places, moods, and sensations —transformed into design, volume, and carefully crafted details. Each style offers a unique expression of craftsmanship and beauty, brought to life through balance, fluidity, and a refined aesthetic sensibility.
A Dialogue Between Innovation and Heritage
Within this narrative, the brand’s more experimental spirit comes to the forefront through three key styles —PO8001S, PO8002S, and PO8003V—introducing new design codes for SS26. Signature technical elements, including a newly developed bolt engraved with the iconic “P,” an enhanced fit, and a reimagined temple design, lend the frames a distinctive, statement – making edge. The project brings together constructional precision and expressive design, resulting in eyewear that is confident and characterful, yet meticulously refined.
Alongside this bolder, future- facing vision, the collection expands with designs that move between contemporary dynamism, architectural lightness, and luminous refinement. Balanced volumes, geometric shapes, and soft, streamlined silhouettes come to life in acetate and metal frames, finished in a palette inspired by Mediterranean light. The result is a lineup created for everyday sophistication —with real personality. A seamless balance of heritage and modernity, each style delivers a distinctive, timeless appeal.
Serving as a bridge between the different worlds of the collection is the Freccia Supreme—an unmistakable signature detail that elevates shapes and materials, making each frame instantly recognizable. Persol SS26 is an invitation to experience luxury with ease: to rediscover the value of time, and to see the world through the enduring class of Italian tradition.
PO8001S
Persol’s commitment to craftsmanship is fully expressed in these acetate sunglasses, where heritage and innovation come together in effortless harmony. The iconic metal Freccia Supreme connects the rectangular front to temples with a newly conceived design, inspired by the fluid motion of waves. A custom hinge bolt engraved with the signature “P” transforms a functional element into a subtle yet distinctive hallmark, adding depth and character to a look that is both sophisticated and impactful.
PO8002S
Classic lines and a modern sensibility come together in these rectangular acetate frames. The contemporary front is enhanced by wave – inspired temples, finished with the iconic metal Freccia Supreme. A signature hinge bolt engraved with the “P” completes the design, elevating the metal hardware and capturing the perfect balance of refinement and functionality .
PO8003V
A true expression of Italian mastery, this panthos frame blends a contemporary silhouette with a distinctly vintage soul. The keyhole bridge adds character and effortless elegance, while sculpted temples—shaped around the Meflecto system and inspired by the motion of waves— bring a sense of dynamism. The iconic Freccia Supreme and the hinge bolt engraved with the signature “P” turn functional elements into defining details, reflecting an aesthetic that is refined, authentic, and unmistakably Persol.
Persol is distributed in Canada by EssilorLuxottica.
