Safilo Group announces the closing of the acquisition of SPY+ and Serengeti from Bollé Brands, following the signing of a Share and Asset Purchase Agreement on May 11, 2026 and the fulfilment of all customary closing conditions.
The transaction, which covers selected SPY+ and Serengeti assets in Europe and 100% of the shares of two dedicated legal entities operating in the United States and Canada, represents a further step in Safilo’s strategy focused on the selective acquisition of brands capable of strengthening the Group’s positioning in attractive and high-growth segments, enhancing its portfolio of home brands, which includes Smith, Carrera, Polaroid and Blenders.
Angelo Trocchia, Chief Executive Officer of Safilo Group, commented:
“The closing of this acquisition marks another important step in the execution of our strategy. SPY+ and Serengeti are highly complementary to our existing portfolio and fully aligned with our strategic focus on sport and high-quality eyewear.
SPY+ is an authentic and well‑established US brand which strengthens our presence in the sport and outdoor channel alongside Smith and Blenders, supporting a more effective multi-brand positioning across different price points.
Serengeti, with its long-standing heritage and best-in-class mineral lens technology, represents a key opportunity for Safilo in the premium and high-end segment, enhancing our ability to serve the upper end of the market and expanding our presence in high-quality, performance-driven eyewear.
We expect to unlock both top-line and cost synergies by leveraging our supply chain, global distribution network and D2C capabilities, driving growth and improving operating efficiency over time.”
Together, SPY+ and Serengeti generated sales of approximately USD 39 million in 2025. The consideration for the transaction is USD 24.6 million and has been financed through the Group’s available financial resources.
