Safilo Group and JCPenney, part of Catalyst Brands, announce the renewal of their licensing agreement for the design, manufacturing and distribution of optical frames and sunglasses under Liz Claiborne brand.
“We are pleased to confirm our long-standing partnership with Liz Claiborne, a brand with strong recognition in the North American market and that continues to resonate with consumers seeking timeless style and everyday versatility,” said Gabriele Cusani Sodano, President & Chief Commercial Officer of Safilo North America. “This renewal reinforces our commitment to building lasting collaborations with brands that share our vision of delivering high-quality and well-designed eyewear. We look forward to continuing to evolve the Liz Claiborne eyewear collections, combining the brand’s distinctive aesthetic, Claiborne’s heritage of effortless style and everyday sophistication with Safilo’s design capabilities and distribution network”.
“Our partnership with Safilo has enabled us to deliver best-in-class product for the Liz Claiborne brand for many years,” Michael Fernandez, Chief Wholesale & Business Development Officer for Catalyst Brands added. “As the retail landscape continues to evolve, we are thrilled to extend our time-honoured partnership with Safilo to make high-quality, fashionable eyewear to accessible to all.”
In 2026, the Liz Claiborne brand celebrates its 50th anniversary.
