Safilo Group announces the signing of an exclusivity agreement with Bollé Brands aimed at the acquisition of SPY+ and Serengeti, two iconic US brands operating in the sports/outdoor and high-end eyewear segments. Completion of the proposed transaction is subject to consultation with the competent bodies and customary closing conditions.
A Strategic Move to Strengthen Safilo’s Brand Portfolio
The transaction is in line with Safilo’s previously outlined strategy, focused on the selective acquisition of brands capable of strengthening the Group’s presence in high-growth segments, further enhancing its home brands portfolio, which includes Smith, Carrera, Polaroid and Blenders.
SPY+, an authentic and well‑established brand in the world of sports and sunglasses, will further bolster Safilo’s presence in the sport/outdoor channels, thanks to its strong complementarity with Smith. The brand enjoys solid credibility among athletes and consumers, as well as a well-developed presence in the direct‑to‑consumer channel.
Serengeti, building on decades of brand history, will represent a key asset for Safilo in the high‑end eyewear segment, standing out for the excellence of its mineral lenses and a strong American heritage. These elements support a distinctive and premium positioning at the intersection of luxury, innovation and performance.
Together, SPY+ and Serengeti generated sales of approximately USD 39 million in 2025.
