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SILMO Paris Reveals New Brand Identity Ahead of 2026 Edition

SILMO Paris 2026 promotional poster with the tagline 'The Season Starts Here' in yellow text. A woman holds a yellow heart-shaped object on a dark blue background, with event details: 25–28 September 2026, Paris Nord Villepinte, and the SILMO Paris – The Optical Fair logo.

A new manifesto. A new visual embodiment. The same ambition: to be the starting point for major transformations across the global optics and eyewear industry.

“The season starts here” – with this powerful signature, SILMO Paris reaffirms its role: a place where ideas emerge, trends are anticipated and the future of the sector takes shape.

SILMO Paris is that strategic moment when the entire global optical industry gathers, at the beginning of each autumn, to set the tone for a new season.

More than a show: a landmark. An accelerator. A space where creativity, expertise, technological innovation and forward-looking vision intersect.

2026: New Technological Frontiers and Profound Transformations
SILMO Paris Tech Village video thumbnail showing a woman wearing futuristic smart eyewear with digital data projections, overlaid with the SILMO Paris Tech Village logo in yellow text.
SILMO NEXT
What shaped SILMO Paris 2025

In response to the rise of artificial intelligence, the growing prominence of connected eyewear and the transformation of consumer behaviours, SILMO Paris places anticipation at the heart of its 2026 edition.

SILMO NEXT establishes itself as the show’s strategic hub — a space dedicated to understanding ongoing transformations and projecting the future evolution of the sector.

Its Tech Village will bring together start-ups, technology companies and international experts around key structural challenges: artificial intelligence, data & personalization, smart eyewear, visual health, connected services…

A space for demonstrations and dialogue where the sector’s business models and professional practices are being reshaped.

Cover of the SILMO NEXT Comité des Experts Livre Blanc (White Paper), featuring a minimalist white sculptural composition of geometric shapes on a light background.
SILMO NEXT – Its White Paper
Smart eyewear, AI, a new strategic landscape: an essential forward-looking report
Innovation, but also Creation

While 2026 marks a major technological acceleration, SILMO Paris reaffirms its role as the international stage for optical creation.

Eyewear now goes far beyond its primary function: it embodies an aesthetic, asserts an identity and expresses a vision. Design, materials, creative expressions, emerging influences — SILMO Paris stands as the international observatory of trends. Each edition unveils collections and creative approaches that leave a lasting mark on the industry.

At the crossroads of innovation and creation, SILMO Paris sets the pace and brings together, in one place, everything that will shape the coming season.

 

In 2026, more than ever, it all starts here.
Join SILMO Paris 2026 from 25 to 28 September at Paris Nord Villepinte.

SILMO PARIS IN PICTURES

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