A young woman with long reddish-brown hair wearing a black beret and purple-framed Ray-Ban sunglasses with Transitions lenses. She's looking directly at the camera with a slight smile. The image includes the Ray-Ban and Transitions logos with text reading 'ICONIC IN ANY LIGHT, ALL DAY LONG' and 'Frames by Ray-Ban® — Lenses Transitions® GEN S™ Sapphire.
Their Eyes Deserve Protection!

Good vision at the start of the school year (and throughout the year) is important…

Transitions Optical marketing campaign image showing a confident woman in dark sunglasses and a navy blazer walking through a blurred urban environment. Text reads 'MOVE FREELY IN ANY LIGHT' with the Transitions logo. The right side displays 'ULTRA DYNAMIC' and 'LIGHT INTELLIGENT LENSES' with a visual demonstration of lens technology showing five progressive lens tints from clear to deep purple/magenta.
New Transitions® Campaign Inspires Wearers to ‘Move Freely in Any Light’

To move freely in any light - with speed, style and smart vision - is…

3D rendering of a modern Transitions outdoor exhibition booth featuring a green carpet area with white seating, umbrellas, and large displays showing a person wearing Transitions lenses, set against a cloudy sky backdrop.
Transitions Returns to Festival D’été de Québec With a Unique, Immersive Experience

For the second year in a row, Transitions® Canada will be taking part in the…

Main article image : Male model wearing Transitions Gen S
Transitions PRO Site Gets a Refresh: All-New Resources and Tools Now Available for ECPs

Transitions Optical is excited to announce the launch of its refreshed Transitions PRO Site for…

Transitions Optical Unveils Updated Website Exclusively for Canadian Eyecare Professionals

Transitions Optical has launched an updated website designed exclusively for Canadian eyecare professionals—with access to…

Transitions Showcases Gen S at Festival d’été de Quebec

Transitions showcased Gen S, the brand's latest advancement in photochromic lenses, at the Festival d'été…

EssilorLuxottica Introduces Ray-Ban Change, Powered by Transitions

[video width="1280" height="720" mp4="https://opti-guide.com/wp-content/uploads/2024/07/Change-16X9-2-H264.mp4"][/video] Since 1937, Ray-Ban has explored the unknown to create eyewear that…