NATIONAL RECOGNITION
We are extremely proud to announce that Transitions® GEN STM has been voted 2025 Product of the Year in the Health & Wellness category, following a survey of 4,000 Canadian consumers*. This is the official result of the largest Canadian consumer survey on product innovation, conducted by global Product of the Year research partner Kantar.
This national recognition confirms Canadian consumers’ high regard for GEN STM, the most advanced new generation of Transitions® lenses:
- Only 25 seconds to sunlens dark (category 3)1 and Fade back in less than 2 minutes1;
- Fully clear indoors;
- 100% UV protection;
- High level of blue-violet light filtering;
- And much more…
All these benefits, which clear lenses don’t offer, are available in 8 vivid colours, so you can open the conversation on unique combinations of Transitions colours and frames in your clinics and offices. This unique feature will be a valuable asset!
YOU CAN RELY ON IT TO:
- Engage your patients;
- Reassure the ones that seem hesitant;
- Introduce them to the product;
- Promote the fact that you offer the latest generation of photochromic lenses which has been recognized as product of the year.
USE THE LOGO TO ACTIVATE YOUR SOCIAL MEDIA!
Download the new Transitions® GEN STM visuals HERE. They have been updated with the logo for Product of the Year in the Health & Wellness category.
Next… We’re working to make even more of a splash with Canadian consumers and educate them about Transitions® lenses via our Transitions.com website, but also with new marketing tools and activations. Stay tuned to our newsletters and optical media coverage for future updates.
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*Winner in the Health & Wellness category. Kantar survey of 4,000 people.
1-See the consumer brochure to get all the disclaimers
