WestGroupe is making waves in the eyewear world with the launch of Steel + Tate, a brand-new collection that blends modern style, quality craftsmanship, and smart pricing tailored to support managed care reimbursements. Designed with today’s optical landscape in mind, the debut lineup includes 20 carefully selected styles, offering a profitable and fashionable solution for Eye Care Professionals (ECPs).
Style Meets Practicality
Steel + Tate caters to a broad demographic—men and women aged 18 and up—with frames that strike the ideal balance between timeless elegance and current trends. Crafted from lightweight, durable materials, the collection appeals to a wide range of style preferences while maintaining long-lasting wearability.
Fit for All Faces
With frame sizes spanning 52 to 59, inclusivity is at the heart of the brand. Steel + Tate ensures that patients of all face shapes and sizes can find eyewear that not only fits comfortably but complements their personal style. This thoughtful sizing minimizes the need for adjustments, streamlining the experience for both patients and optical staff.
The Go-To for ECPs
With its focus on high-end materials, versatile aesthetics, and a pricing model optimized for managed care, Steel + Tate is positioned to become a staple in optical practices. It’s eyewear that delivers on both style and substance—perfect for customers and professionals alike.
Blending modern design with everyday wearability, these standout styles from Steel + Tate’s launch collection showcase the brand’s versatility and attention to detail. Whether you’re drawn to sleek metals or bold acetates, these four frames represent the perfect fusion of fashion, function, and fit.
SLTA-0002
A bold classic with a modern edge, this square-shaped frame delivers both comfort and style. Crafted from stainless steel and built with spring hinges, it’s designed to handle daily wear while maintaining a sharp, clean look. Choose from three versatile colorways—Black Blue, Blue Grey, and Grey Black—ideal for men seeking effortless style with extended fit options.
SLTA-0004
Chic and subtly glamorous, this lightweight frame features delicate glitter detailing on the temples—adding just the right amount of personality. Built for flexibility with spring hinges, it’s available in elegant tones: Black Rose Gold, Blue Silver, and Aubergine Gold. A perfect pick for women who love refined style with a hint of sparkle.
SLTA-0005
Structured yet lightweight, this unisex acetate frame offers a bold look with everyday versatility. Spring hinges provide added comfort, while the clean square shape suits a range of face shapes. Offered in Black, Grey, and Olive, this frame seamlessly transitions from casual to professional settings.
Steel + Tate is currently only available in USA.
