The claim was unveiled in spring. Now the three faces of opti are taking centre stage. ‘See. Hear. Next.’ sums up what drives opti 2027: strong design, new connections and ideas that are not waiting for tomorrow.
See. Hear. Next. is more than a claim. It reflects what is shaping the industry: bold design, new connections and forward-looking ideas. The key visuals translate this into imagery defined by proximity, contrast and a touch of wit.
See. Design with attitude.
See. gets to the heart of frames, fashion and design. Two halls, the opti DESIGN STAGE, independent labels and fresh trend inspiration demonstrate that eyewear does more than correct vision. It expresses attitude, style and personality.
Ilga Künzel, Managing Director of Luitpold Optik in Rosenheim, is the face of See. – knowledgeable, style-conscious and firmly rooted in the industry.
Hear. There is more to discover.
Hear. puts hearing care where it belongs: at the heart of the business. In the opti SPHEARE, optics and hearing care come together – creating new contacts, new services and genuine opportunities.
Michael Männing, Managing Director of Männing Hören Sehen Erleben GmbH in Wuppertal, embodies precisely this interplay – with credibility, entrepreneurial flair and hands-on industry experience.
Next. Not someday. Now.
Next. focuses on smart eyewear, start-ups, emerging talent and TOMORROW VISION. Technologies, ideas and business potential come together – not as distant prospects, but here and now at opti.
Anastasia Klaus, a master optician from Hör + Seh Studio in Butzbach, represents curiosity, new beginnings and a generation rethinking the industry.
See. Hear. Next. Because the future calls for clear vision, open ears and the courage to take the next step.
‘Three authentic personalities from the industry, three perspectives, one mindset: moving forward,’ says Cathleen Kabashi, Director of opti. ‘See. demonstrates the power of design. Hear. connects what belongs together. And Next. does not wait for the future – it shapes it. That is precisely why the international community comes together in Munich. And for the traditionally technology-savvy DACH market, we have something else up our sleeve – more on that shortly.’
With the three key visuals, the opti campaign is now entering its next phase across opti’s digital channels. From 29 to 31 January 2027, Munich will be the place to see, hear and think ahead.