EDY OPTIC is one of the most important distributors of lenses and medical devices in the optical field in Romania; with an established customer base and strong relationships with eye and health care professionals and optical business owners across the country. With the planned acquisition of EDY OPTIC, ZEISS Vision Care will further strengthen its business and market position in Eastern Europe.
A Strategic Step Forward for Visual Health in Romania
“Providing all consumers worldwide with access to good vision and lifelong visual health is the stated goal of ZEISS Vision Care. The acquisition of EDY OPTIC, with whom we have a long-standing and trusting business relationship, is therefore a strong signal to our customers. The Eastern European market is growing rapidly and is of strategic importance to us. Becoming a direct-market operator in Romania gives us additional opportunities. This is also great news for eyecare professionals in Romania: You will now be purchasing directly from ZEISS, ensuring that your experience remains seamless and unchanged. You will have access to the highest quality products from ZEISS, along with being able to rely on our commitment to great quality and reliable delivery,” says Boris Dejonckheere, Head of Sales Europe (excl. Iberia and DACH) & Enterprise Markets.
“After 30 years of building a successful business, we could not be more delighted to continue our development within ZEISS. Becoming part of this visionary company after many years of collaboration is a great opportunity to further grow and strengthen our market position”, explains Edwin Fogarassy, Managing Director EDY OPTIC.
The acquisition is scheduled to be completed in the third quarter of the current calendar year. The transaction is subject to the approval of the relevant authorities.
