The vision Council Logo
New Data from The Vision Council: Rising Prices Prop Up Optical Market as Volume and Provider Confidence Soften

The Vision Council released two reports from its inSights Research Program covering the first half…

Preliminary 3D rendering of the opti SMART TECH exhibition area, featuring modern blue and white display stands, seating areas, and a purple background wall labeled "opti SMART EYEWEAR.
  • Event
  • September 12, 2026
opti 2027 Unveils “opti SMART TECH” Hub for Smart Eyewear and Wearables

With “See. Hear. Next.”, opti is looking at what will move optics and hearing care…

Tortoiseshell acetate eyewear frame by SNOB Milano x Massimo Alba resting on a neutral background alongside a black magnetic clip-on sun lens and a branded white microfiber cleaning cloth featuring a green four-leaf clover logo.
SNOB Milano and Massimo Alba Partner to Launch Exclusive Eyewear Collection at SILMO

The collaboration stems from a natural affinity between the two brands and, in particular, between…

Top-down close-up of two round TREE Spectacles eyewear frames in green and blue, highlighting subtle graphic details and wave accents on the temple tips.
TREE Spectacles Unveils the MARKS Collection for AW26

TREE Spectacles introduces the MARKS collection, the most complete expression of its vision to date.…

Angler in a cap and fishing shirt holding a caught bonefish in clear shallow water wearing Costa San Carlos sunglasses.
Costa Del Mar Introduces Untangled Oceans Apparel and New Frame Styles

Costa Del Mar, born on the water over 40 years ago, is announcing its largest…

Portrait of a blonde male model running a hand through his hair, wearing dark, angular Blackfin titanium prescription glasses in an urban Berlin setting for FW26 Urban Sync.
Blackfin Unveils FW26 Campaign: URBAN SYNC

With its FW26 Urban Sync campaign, Blackfin takes its aesthetic evolution further, moving beyond the…

Nikon promotional poster for Z Series Single Vision lenses, featuring a woman with stylish eyeglasses reaching out against a illuminated city skyscraper backdrop, with the headline "EXPERIENCE LIFE WITH HIGHER DEFINITION: A NEW ERA OF SINGLE VISION LENSES."
Nikon Optical Canada Launches a New Era – Z Series Single Vision Lenses

Nikon Optical Canada is proud to announce the launch of Z Series Single Vision, its…

Heru Prime VR headset in white and dark gray, shown in profile with an adjustable head strap, floating against a plain white background.
Heru Announces the Launch of PretestPro for the Heru Prime VR-Powered Diagnostic Headset

Heru announced the U.S. launch of the new PretestPro on its Heru Prime wearable platform.…

Gold Stevie Winner 2026 award badge for Technology Excellence with trophy and laurel wreath emblem.
SightGlass Vision’s DOT Spectacle Lenses Win Gold Stevie Award for Technology Breakthrough of the Year

SightGlass Vision is proud to announce that its DOT spectacle lenses for myopia control have…

J.F. REY Launches New Men’s and Women’s Frames at SILMO Paris

For this new edition of SILMO Paris, J.F. REY presents a collection that explores design…