A profile shot of professional footballer Virgil van Dijk looking downward while wearing Nike Radeon sunglasses. He is wearing a dark hooded jacket against a warm, orange-gradient background. The Nike Vision logo is displayed in the top right corner.
Nike Vision Launches Inaugural Football-Dedicated Brand Campaign

Led by Virgil van Dijk, Sam Kerr, and Hwang Hee-chan, Nike Vision Introduces Zeus Rise…

Transitions® Aventure Contest banner. Heading: "The Adventure Begins with Transitions® — Heading for the Light of the Rockies by Luxury Panoramic Train." Contest badge showing a mountain and railway scene with "Value of $16,000." Background photo of a turquoise mountain lake in the Canadian Rockies. A row of Transitions® lens color swatches displayed along the bottom. Fine print: open to Canadian residents 18+, May 1–December 31, 2026, one entry per person.
See the Rockies in a New Light: Transitions Launches Panoramic Train Adventure Contest

Transitions® invites consumers to embark on an unforgettable journey with its new national contest, “The…

A stylized line drawing of a sitting guide dog wearing a yellow harness is positioned in the center. To the left, the text reads "CNIB GUIDE DOGS," and to the right, the French translation "CHIENS GUIDES INCA" is displayed.
CNIB Guide Dogs Celebrates Class of 2026 on International Guide Dog Day

At local celebrations held across Canada, 24 new partnerships (including 15 guide dogs, one buddy…

Two models wearing the SS26 collection: a woman in narrow oval-shaped sunglasses and a man in chunky, rectangular white frames.
Vogue Eyewear Unveils Its SS26 Collection

Style, like life, isn’t about the destination – it’s about the journey it takes to…

An ophthalmologist in a white lab coat uses a handheld lens to examine the eye of a seated patient in a bright medical office. In the background, a laptop displays eye scans next to a Snellen eye chart on the wall.
COS Urges Canadians to Prioritize Eye Health and Professional Expertise This May

May marks Vision Health Month, an opportunity to highlight the importance of eye health and…

A two-paneled image featuring the HOYA Vision Care logo on the left and a clear MiYOSMART iQ spectacle lens on the right. The lens stands upright against an orange and white background, casting a shadow that highlights the circular D.I.M.S. Technology treatment zone used for myopia control.
HOYA Achieves Global First: New Spectacle Lens Technology Halts Myopia Progression in Children

Groundbreaking clinical trial results from HOYA Vision Care and The Hong Kong Polytechnic University demonstrated…

Myopia Profile logo featuring a stylized teal eye icon inside a circular graphic, alongside the wordmark "MyopiaProfile" in dark grey and teal text.
Myopia Profile Introduces New Myopia Control Product Guide for Families

Myopia Profile announced the launch of a new Myopia Control Product Compendium on its consumer-facing site MyKidsVision.org. The…

Feature image announcing Kris Stevens's appointment as Vice President of Research at The Vision Council. The left half displays The Vision Council's full-color logo — a stylized V made of multicolored diagonal lines alongside the organization name in dark blue. The right half shows the same congratulatory social card with Kris Stevens's headshot on a purple background, with text reading "Congratulations Kris Stevens, Vice President of Research.
The Vision Council Appoints Kris Stevens as Vice President of Research

The Vision Council is pleased to announce the appointment of Kris Stevens as the organization’s…

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The Vision Council Releases New Consumer Insights Report for Q1 2026

The Vision Council released its Consumer inSights Q1 2026 report, offering a detailed look at…

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Get Eyewise: The Canadian Association of Optometrists Launches Vision Health Month

Having trouble with the fine print? Perhaps it is time to Get Eyewise, as recommended…