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HOYA Vision Care Introduces MiYOSMART Coating STX Providing Cleaner and Clearer Vision

HOYA Vision Care announced the global roll-out of the MiYOSMART Coating Smooth Touch Xtreme (STX) spectacle…

A young Black woman with curly hair smiles as she looks at a computer monitor. She is wearing a light blue collared shirt and glasses. The monitor screen displays lines of code, and a stylized logo for 'VISUPRO' is in the top right corner.
HOYA Vision Care Announces the Launch of VisuPro Advanced Focus Lenses for Emerging Presbyopes

HOYA Vision Care announces the launch of VisuPro All Day and VisuPro Flex advanced focus…

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PPG and HOYA Highlight Superior Performance of Trivex Lens Material

PPG announced the results of tests carried out in collaboration with HOYA Vision Care to compare the…

A young woman with long reddish-brown hair wearing a black beret and purple-framed Ray-Ban sunglasses with Transitions lenses. She's looking directly at the camera with a slight smile. The image includes the Ray-Ban and Transitions logos with text reading 'ICONIC IN ANY LIGHT, ALL DAY LONG' and 'Frames by Ray-Ban® — Lenses Transitions® GEN S™ Sapphire.
Their Eyes Deserve Protection!

Good vision at the start of the school year (and throughout the year) is important…

A young boy wearing brown-framed glasses looks up thoughtfully while working at his desk in a classroom setting, with other students visible in the background, showcasing a child with DOT™ lenses engaged in learning.
DOT Lenses Worn by One Million Children

Diffusion Optics Technology™ (DOT™) spectacle lenses have been worn by one million children to control…

Transitions Optical marketing campaign image showing a confident woman in dark sunglasses and a navy blazer walking through a blurred urban environment. Text reads 'MOVE FREELY IN ANY LIGHT' with the Transitions logo. The right side displays 'ULTRA DYNAMIC' and 'LIGHT INTELLIGENT LENSES' with a visual demonstration of lens technology showing five progressive lens tints from clear to deep purple/magenta.
New Transitions® Campaign Inspires Wearers to ‘Move Freely in Any Light’

To move freely in any light - with speed, style and smart vision - is…

A couple walking together outdoors on a sunny day, both wearing sunglasses. The woman is dressed in a flowing peach-colored dress with a small handbag, and the man is wearing a light blue shirt with brown pants while holding a coffee cup. They are strolling through a tree-lined park area with green grass and foliage in the background.
HOYA Vision Care Announces the Launch of HOYA Polarized Lenses with Lumacore Mirrors

HOYA Lumacore Mirrors is currently only available in the U.S.A. Ophthalmic lens technology leader HOYA Vision…

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MiSight® Spectacle Lenses Powered by Diffusion Optics Technology™ Launches in Canada to Slow Myopia Progression

CooperVision announced the launch of breakthrough MiSight® Spectacle Lenses powered by Diffusion Optics Technology™ for myopia control…

Main article image: Image of two translucent eyeglass lenses floating in a dark blue digital space, surrounded by scattered particles of light and geometric grid patterns. The image suggests a smart lens technology with a high-tech, futuristic aesthetic
Essilor Announces Latest Progressive Lens Innovation: Varilux® Physio® extensee™ Lens

Essilor® presents its first Varilux® lens developed using a dynamic replica of the human pupil…

Image of mul;tiple model wearing Hoya's spectale lenses
HOYA Vision Care Launches the New ‘Sensity Colours’ Stylish, Light Adaptive Lenses in Time for Summer 2025

HOYA Vision Care has announced the launch of the latest addition to its well-established Sensity…