Two young women modeling WOOW eyewear against a purple curtain backdrop. The woman on the left has long red hair and wears tortoiseshell-patterned glasses while holding a purple card, dressed in a pink top. The woman on the right has blonde hair in a bun and wears round glasses with colorful accents, dressed in a brown sweater. The WOOW brand logo appears prominently at the top
WOOW’s New ‘Let’s Play’ Collection Turns Eyewear into a Game

Take a deep breath, roll the dice and watch – every throw is a winner…

Adidas DUNAMIS EVO sport sunglasses with wraparound dark smoke-tinted shield lens, reinforced upper bar design and black frame, front view
Adidas Dunamis: The Eyewear Line That Keeps Pace With Every Athlete

DUNAMIS takes its name from the Greek word for power and dynamism—capturing the energy, movement,…

A young woman with long blonde hair wearing a black leather jacket tries on reflective blue sunglasses in a modern optical retail store. She is surrounded by illuminated shelves displaying various eyewear frames, with contemporary LED lighting creating a vibrant blue and orange ambiance throughout the store.
The Vision Council Releases New Research Highlighting Canadian Consumer Vision Trends in Q1 and Q2 2025

The Vision Council announces the release of the Consumer inSights Canada Q1 and Q2 2025 report, offering…

Main article image: Vision Expo Logo
Vision Expo West 2025 Highlights Tech, Trends, and Talent in Eyewear and Vision Care

Vision Expo West, the premier event for the vision community, returns to The Venetian Expo…

The vision Council Logo
Industry Leaders Unite to Address Eye Care Workforce Shortage Through Strategic Collaboration

With a shared commitment to strengthening the future of the profession, leaders in vision care…

Campaign image for Face à Face, showing a woman wearing colorful geometric eyeglasses in blue and orange, standing beside a mirror that reflects her profile against a gradient blue background.
FACE A FACE – The F Collection

Face à Face celebrates 30 years of creation by stepping into a new dimension: 3.0.…

Side-by-side portraits of Meg Weathers and Samy Lauriette, newly appointed senior executives at HOYA Vision Care in North America.
HOYA Vision Care Announces Two Strategic Leadership Appointments in North America

HOYA Vision Care recently announced two key leadership appointments aimed at strengthening its strategic and…

Transitions Optical marketing campaign image showing a confident woman in dark sunglasses and a navy blazer walking through a blurred urban environment. Text reads 'MOVE FREELY IN ANY LIGHT' with the Transitions logo. The right side displays 'ULTRA DYNAMIC' and 'LIGHT INTELLIGENT LENSES' with a visual demonstration of lens technology showing five progressive lens tints from clear to deep purple/magenta.
New Transitions® Campaign Inspires Wearers to ‘Move Freely in Any Light’

To move freely in any light - with speed, style and smart vision - is…

Study Suggests Who Is Most at Risk of Missing Critical Follow-up Care for Diabetic Eye Disease

A new study by researchers at Unity Health, Sunnybrook Health Sciences Centre and the University…

VSP Vision Innovation Challenge promotional banner featuring a teal background with white line art icons representing various technologies including lightbulbs, robots, DNA, stethoscopes, gaming controllers, and circuit patterns. The main text reads 'VSP VISION INNOVATION CHALLENGE' with logos for VSP Vision, MATTER, Topcon Healthcare, and Vision Expo at the bottom.
Vision Expo West Announces Finalists for VSP Vision Innovation Challenge 2025

Vision Expo West, produced by RX and The Vision Council, in collaboration with MATTER, the premier…