Hailey Bieber wearing black structured blazer over white shirt with DKNY optical glasses, posed against yellow and metallic industrial backdrop
DKNY Unveils Its Fall 2025 Campaign Featuring Hailey Bieber, Global Style Icon

DKNY announces a bold, exciting partnership, introducing Hailey Bieber as its new global face. The…

Vision Expo Logo
  • Event
  • September 9, 2025
NOW by Vision Expo Unveils Design Competition Finalists Ahead of Vision Expo West 2025

NOW by Vision Expo, the premier showcase celebrating innovation in eyewear, proudly announces the five…

Oakley Tailend TI sunglasses in matte gold with Prizm Tungsten lenses, displayed at an angle to highlight the featherlight titanium frame.
Oakley Tailend TI: 10th Anniversary Titanium Edition

Effortlessly light and bold in design, Oakley Tailend TI revives the iconic 2015 Tailend model…

VSP Vision and Marcolin Eyewear company logos displayed together, announcing the acquisition deal
VSP Vision Announces Definitive Agreement to Acquire Marcolin

VSP Vision announced it has entered into a definitive agreement to acquire Marcolin from PAI Partners, a pre-eminent…

Illustrated robot with glowing red eyes holds a pair of Ray-Ban sunglasses up, front and center, set against a moody, futuristic background.
Awaken Your True Spirit With Ray-Ban.EXE

For too long, our identities have been clipped and tamed by soulless systems and brittle binaries.…

Myopia Action Month promotional graphic for September 2025, featuring illustrated people around a globe with an eye symbol, promoting #MyopiaAction awareness campaign
Myopia Action Month Returns in 2025

Myopia Profile announced the return of Myopia Action Month this September (MyopiaAction.com). Now in its third year,…

Oakley Massillon sunglasses in Grey Ink colorway with Prizm Sapphire Polar lenses, showcasing the distinctive angular frame shape and titanium hybrid construction
Introducing Oakley Massillon Titanium Frames

Cutting-edge performance meets high-end aesthetics with Oakley Massillon.Inspired by the lifestyle of all-time greats like…

MIDO 2026 eyewear trade show promotional image featuring a woman with flowing green and red fabric wearing sunglasses, with text 'Global Eyewear, Gold Standard' and dates January 31 - February 1-2, 2026 at Fiera Milano, Rho
Special Offers for MIDO 2026 Attendees: Travel Packages & Milano Attractions

In order to assist visitors and exhibitors attending MIDO 2026 (January 31, February 1-2) from United…

A young woman with long reddish-brown hair wearing a black beret and purple-framed Ray-Ban sunglasses with Transitions lenses. She's looking directly at the camera with a slight smile. The image includes the Ray-Ban and Transitions logos with text reading 'ICONIC IN ANY LIGHT, ALL DAY LONG' and 'Frames by Ray-Ban® — Lenses Transitions® GEN S™ Sapphire.
Their Eyes Deserve Protection!

Good vision at the start of the school year (and throughout the year) is important…

Artistic display of FACE A FACE sunglasses on colorful acrylic platforms - two pairs of avant-garde eyewear with geometric frames in pink, blue, and black colors arranged on bright orange, peach, and mint green translucent surfaces.
DEGree Celebrates FACE A FACE 30 Year Anniversary With a Scenography by Valentin Lebigot

For its 30th anniversary, FACE A FACE teams up with designer Valentin Lebigot to unveil…