Illustrated robot with glowing red eyes holds a pair of Ray-Ban sunglasses up, front and center, set against a moody, futuristic background.
Awaken Your True Spirit With Ray-Ban.EXE

For too long, our identities have been clipped and tamed by soulless systems and brittle binaries.…

A young woman with long reddish-brown hair wearing a black beret and purple-framed Ray-Ban sunglasses with Transitions lenses. She's looking directly at the camera with a slight smile. The image includes the Ray-Ban and Transitions logos with text reading 'ICONIC IN ANY LIGHT, ALL DAY LONG' and 'Frames by Ray-Ban® — Lenses Transitions® GEN S™ Sapphire.
Their Eyes Deserve Protection!

Good vision at the start of the school year (and throughout the year) is important…

Ray-Ban Ultra Wrap 001 sunglasses with dramatic curved black frames and striped detailing, floating against a white background
Ray-Ban and A$AP Rocky Unveil the Next Generation Collection — Brand New Styles Launched at Paris Fashion Week

Ray-Ban and A$AP Rocky continue to shape the world of eyewear through a new lens…

Main article image: Logo of EssilorLuxottica
EssilorLuxottica Earns Recognition on TIME’s 2025 Most Influential Companies Ranking

EssilorLuxottica has secured a place among TIME's prestigious 2025 Most Influential Companies list, highlighting its…

Image of people visiting EssilorLuxottica's stand at VivaTech 2025
EssilorLuxottica Unveils Future of Vision at VivaTech 2025

Making a splash at the ninth edition of Viva Technology, the Company showcased its groundbreaking…

Photo of A$AP Rocky wearing Ray-Ban Wayfarer Puffer BLACK
A$AP Rocky and Ray-Ban Launch the Wayfarer Puffer – A Fearless Fusion of Art, Culture, and Style

Ray-Ban and A$AP Rocky officially unveil the Wayfarer Puffer and campaign, the latest evolution of…

Main article inage: image of ray-ban eyewear and a silhouette of Stitch
Ray-Ban Kids Introduces the Disney Lilo & Stitch Collection

Just in time for the highly anticipated live-action reimagining of Disney’s Lilo & Stitch, Ray-Ban…

Main article image of A$AP Rocky, Rihana and Leonardo Maria Del Vecchio
A$AP Rocky and Ray-Ban Host Exclusive After Party in Cannes

In the heart of Cannes Film Festival, Ray-Ban and A$AP Rocky lit up the Croisette…

ray-ban-meta-amelia-grey-ftrd
Amelia Gray Wore Ray-Ban Meta Smart Glasses on the 2025 Met Gala Red Carpet

NEW YORK – MAY 05: Amelia Gray attends the 2025 Met Gala Celebrating “Superfine: Tailoring…

Image : Etuit de lunettes Rocky Blacked out
Ray-Ban Unveils A$AP Rocky’s First Styles: The Blacked Out Collection (EssilorLuxottica)

Ray-Ban announces the offcial launch of the Blacked Out Collection, the first-ever eyewear line customized…