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Vision Expo West 2025 Highlights Tech, Trends, and Talent in Eyewear and Vision Care

Vision Expo West, the premier event for the vision community, returns to The Venetian Expo…

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Industry Leaders Unite to Address Eye Care Workforce Shortage Through Strategic Collaboration

With a shared commitment to strengthening the future of the profession, leaders in vision care…

Campaign image for Face à Face, showing a woman wearing colorful geometric eyeglasses in blue and orange, standing beside a mirror that reflects her profile against a gradient blue background.
FACE A FACE – The F Collection

Face à Face celebrates 30 years of creation by stepping into a new dimension: 3.0.…

Side-by-side portraits of Meg Weathers and Samy Lauriette, newly appointed senior executives at HOYA Vision Care in North America.
HOYA Vision Care Announces Two Strategic Leadership Appointments in North America

HOYA Vision Care recently announced two key leadership appointments aimed at strengthening its strategic and…

Two Hollister optical frames from the first eyewear collection shown side by side — a classic aviator style in metal and a bold square frame in acetate, designed with hybrid sizing for men and women.
Hollister Eyewear: The Brand’s Inaugural Vision Collection

Hollister's first eyewear collection which features optical in hybrid sizing for both men and women…

Two people wearing Prodesign Denmark eyewear standing against a concrete wall. On the left, a woman with blonde hair wearing round tortoiseshell glasses and an olive green jacket. On the right, a person with short hair wearing round black-framed glasses and a dark denim jacket. The Prodesign Denmark logo and tagline 'Authentic Eyewear for Generations' appears at the bottom.
Prodesign – Crafted to Stand Out

This season, Prodesign celebrates contrast, character, and craft. From bold expressions in acetate to the…

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Optometry Giving Sight Kicks Off 2025 World Sight Day Challenge

To support its mission to eradicate uncorrected refractive error through the growth and expansion of…

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CORE: New Contact Lens Update Explores AI’s Impact and Potential

Artificial intelligence (AI) is on the verge of reshaping contact lens practices, being incorporated into…

Transitions Optical marketing campaign image showing a confident woman in dark sunglasses and a navy blazer walking through a blurred urban environment. Text reads 'MOVE FREELY IN ANY LIGHT' with the Transitions logo. The right side displays 'ULTRA DYNAMIC' and 'LIGHT INTELLIGENT LENSES' with a visual demonstration of lens technology showing five progressive lens tints from clear to deep purple/magenta.
New Transitions® Campaign Inspires Wearers to ‘Move Freely in Any Light’

To move freely in any light - with speed, style and smart vision - is…

Emily Ratajkowski wearing black Tory Burch "Pierced" sunglasses with metal ring temple details, dressed in a floral one-shoulder top, photographed against a New York City skyline with blue sky and urban architecture.
Tory Burch FW25 Eyewear Collection Featuring Emily Ratajkowski

https://youtu.be/MXXjHyMnImUPhotographed by Grace Ahlbom in New York City, the campaign introduces Pierced sunglasses and eyeglasses, the…