Etnia Barcelona x America’s Cup New Eyewear Collection
In celebration of the 37th America’s Cup, Etnia is launching the ETNIA BARCELONA x AMERICA’S…
LensCrafters Unveils New Premium, Proprietary Vision Solution With the Launch of Its Adaptive Progressive Lenses
LensCrafters, part of EssilorLuxottica, announced the launch of LensCrafters Adaptive Progressive Lenses, the retailer’s most advanced,…
The Nike Athena and Nike Zeus Sunglasses Give Athletes a Competitive Edge (Marchon)
Look good. Feel good. Compete at your peak. That’s the attitude behind the Nike Athena…
Zeiss Opens New R&D and Manufacturing Site in Suzhou, China
On 8 July 2024, ZEISS opened its new R&D and manufacturing site in Suzhou Industrial…
EssilorLuxottica Introduces Ray-Ban Change, Powered by Transitions
[video width="1280" height="720" mp4="https://opti-guide.com/wp-content/uploads/2024/07/Change-16X9-2-H264.mp4"][/video] Since 1937, Ray-Ban has explored the unknown to create eyewear that…
EssilorLuxottica and Diesel Announce a Ten-Year Licensing Agreement
An exclusive license agreement signed for the design, manufacture, and worldwide distribution of Diesel Eyewear.…
HOYA Vision Care Calls for Urgent Action to Address Childhood Myopia
Ophthalmic lens technology leader Hoya Vision Care reinforces its commitment in slowing down myopia progression in children…
Lookkino Goes Sun: 2024 Sun Collection
Inspired by a selection of Lookkino Moda and Sport bestsellers, here come Lookkino Sun: four…
GVO Announces Exclusive North American Partnership With WestGroupe to Distribute the Nano Vista and Bflex Brands in the US and Canada
GVO, a global leader in the children's market, is pleased to announce a strategic partnership…
Ray-Ban Announces New Software Features for Their Meta Smart Glasses
Meta Platforms and EssilorLuxottica continue to redefine the future of wearable technology with the announcement…
